Bound is Flaunt Digital’s PR measurement platform. It tracks estimated commercial value and seo impact of digital PR campaigns - going beyond vanity metrics to show what coverage is actually worth.
Relevance, sentiment, audience size and campaign impact. All in one place.
Bound uses integrated sentiment analysis powered by Goose, Flaunt’s Natural Language Processing tool, to assess how search engines and users interpret PR coverage. This makes it straightforward to see whether digital PR content is aligned with a brand’s niche and to adjust with confidence.
Bound calculates the estimated coverage value using a proprietary algorithm built on premium data from SimilarWeb and Ahrefs. The result is a commercially meaningful figure that represents the true ROI of a PR campaign - not just reach or impressions.
Bound produces tailored, data-driven reports covering estimated views, average domain rating, ranking improvements and link value. For years, the question of what PR is actually worth has gone unanswered. Bound answers it.
The Goose NLP tool is a crucial SEO/content tool for us at Flaunt, helping to ensure that Google fully understands the context of any content that we produce across our client SEO campaigns. The user-friendly interface makes it easy to make small tweaks to content that has a big impact on performance, even for non-content specialists! - Lorem Ipsum
Goose is a really powerful tool to quickly and very clearly show clients how their page copy can be instantly improved for the benefit of positively impacting their online search performance - something which we know is extremely important to today's Marketers. - Lorem Ipsum
The before and after dashboard update provides side-by-side evidence of how copy changes can benefit a brand's website. Learning more about Google's understanding of a page can only be a good thing for ongoing content writing and optimisation. - Lorem Ipsum
Bound gives a clearer picture of what digital PR campaigns deliver and why it matters.